TRIBÙ FLAGSHIP SHOWROOM
West Hollywood, CA
Client: Tribù, Belgian Outdoor Furniture
Location: West Hollywood, CA
Scope: 5,000 sf Retail Furniture Showroom
Role: Architect of Record
Tribù's flagship West Hollywood showroom delivers a multi-sensory, immersive brand experience. Featuring a Pacific Natural aesthetic, neutral color palette, tactile and textural surfaces, a signature scent, and a distinctly European interpretation of California Mid-Century Modernism, the showroom emerges as a sanctuary for inspiring encounters and creative interaction.
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As architects of record, our task was not only to translate the brand's creative direction and apply it within what we know about design and architecture, but also to leverage our relationships and knowledge of the West Hollywood and Los Angeles building codes to bring this project to fruition. The client had an exacting command of the finishes and detail they expected, down to the material composition, method of application, and tolerances on edges and reveals. We were stretched to find solutions for building challenges, and pushed ourselves to execute complicated learn-as-we-go situations.
The resulting 5,000 square-foot showroom presents an immersive retail experience reminiscent of Mid Century design icons Frank Lloyd Wright and Richard Neutra. Echoing the brand's timeless and discreet luxury ethos, thoughtfully selected materials and exquisitely detailed surfaces create a calming, sensory experience. A neutral color palette of greys and creams, tactile and textured surfaces, and emphasis on natural materials, including Muschelkalk stone tile, brushed Portofino countertops, hand-applied stucco embedded with crushed seashells, custom plantation grown and certified sustainable forest managed teak furnishings, oil rubbed bronze fixtures, and pure hemp ceiling coverings complete the effect. Low VOC finishes paired with low embodied-carbon materials with long life spans improved the overall quality of the indoor environment. The abundant use of wood and natural material finishes provided a calming effect and offer a sense of well-being.
The result is one of refined craftsmanship that artfully melds the brand's European identity into a distinctly Southern California aesthetic.
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Interior Designer
Marc Merckx InteriorsGeneral Contractor
Gomringer Kuhl BuildersProject Manager
Lesley Roberts, OceanparkstudioDeveloper
Beverly Gemini InvestmentsMechanical, Electrical and Plumbing Engineers
MEP CaliforniaPhotographer
Jennifer Cheung -